Being a pioneer in the Iron and Steel Industry and as an Indian multinational steel-making company, still focusing on technology and innovation to create more value to its customers.
About Client
Being a pioneer in the Iron and Steel Industry and as an Indian multinational steel-making company, still focusing on technology and innovation to create more value to its customers.
Problem
- Client was suffering with Excess Inventory (Electrical Spares) from top brands.
- They were trying to sell out those unused spares of age 6 to 12 years and weren't able to find prospective buyers.
Solution
Goospares, with it's online marketplace for MRO Industry were able to build buyers for the commodity. With personlised campaigns and category-specific marketing, right buyers were targeted.
- Updating product informations on website
- Online Marketing – Through Personlised campaigns and category-specific marketing, right buyers were targeted
- Offline Marekting- Local buyers meeting held.
Benefits
- 24% profit increase from the excess inventory shared
- 73% profit increase for the buyer
- 12 years of inventory was liquidated in just 2 months